Attracting Attention
You have less than 5 seconds to capture a prospects' attention. Large, bold graphics are much more effective than many small signs and graphics.

Trade Show Attendees
More than 50% of trade show attendees are there for the first time and over 80% are either final decision or influence the purchasing process.

Plan Ahead
Well planned pre-show promotions can increase booth traffic up to 33%. Identify your prospects and inform them of your show participation.

Put Your Best Face Forward
Don't use a trade show as a training ground for new salespeople. About 80% of trade show attendees are middle/ upper management. A more credible rapport can be maintained by staffing with key management figures.

Trade Show Leads
Trade show leads cost 60% less to close than a field call. Develop a good lead processing program and put it in place. Try to send out more information within two days of the show.